![]() Here’s a great video by Simon Sinek that explains this concept.Ī market analysis is a quantitative and qualitative assessment of a market. The company’s mission includes the vision and adds to it the actions and activities that the company will do to help advance its vision. The vision is like the why, the overarching goal and foundation of the company. What’s the difference between the company vision and its mission? Such a mission won’t help you grow your business. The worst thing you can do is have a mission that has no direct correlation to the actual activities or tasks. Don’t write a long essay, don’t just throw a bunch of jargon around, and do get some input from the employees at the company.Įmployee feedback on this is critical because marketing and sales activities have to align with the mission of the company so all the various teams in the business have to be in agreement on the general mission. The key is to keep it precise, short, and powerful.
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